Under Armour’s vision is to inspire you with performance solutions you never knew you needed and can’t imagine living without.

These beliefs are the red thread that connects everyone at Under Armour—to the brand, our customers, athletes, and teammates. Never just words on a page or splashed across a screen, our values are rallying cries. Reminding us why we’re here, fueling everything we do.

OUR VALUES - This is who we are and what we do, as a team. Every day.